Looking for Alaska – Miles’ Eulogy

Searching For Alaska Book Report †Eulogy Hello everybody. I might want to thank all of you for coming to respect our companion, Alaska Young. I am Miles Halter, referred to most as Pudge. I moved to Culver Creek Boarding School from Florida to ‘seek a Great Perhaps’, to abandon the inconsequential things I was doing, to look for something that was maybe more noteworthy. I gather people’s kicking the bucket words and â€Å"I go to look for a Great Perhaps†, were the final expressions of Francois Rabelais, yet dissimilar to him, I would not like to stand by to bite the dust to begin looking for it. This school has given me a lot of my firsts: first companion, first portion of wickedness and the first and last young lady. The Frozen North was the most perplexing and baffling individual I have ever met. Each component of her being captivated me, from her smell of cigarettes, vanilla and sweat, her imagination when arranging tricks on our superintendent, her astounding capacity to prevail in preâ€calculus, and her fixation on strawberry wine, which we needed to drink in mystery. The first occasion when I had a genuine discussion with her she disclosed to me the final expressions of Simon Bolivar, which I had never heard â€Å"Damn it, by what method will I ever escape this maze! At the point when I asked her what the maze was, she revealed to me that that was the riddle. Is the maze living or kicking the bucket? Is it accurate to say that we are for the most part attempting to get away from the world, or its finish? This statement totally compares my Great Perhaps, I hoped to look for and she hoped to get away. After she passed on I found a note in one of her books in her ‘life long library’, an assortment of books that she had purchased from carport deals that she had been collecting since the time she was youthful. She had composed that the main way out of the maze was straight and quick. Gold country instructed me to live at the time and not to prepare. She said â€Å"Imagining what's to come is a sort of wistfulness, you go through your entire time on earth stuck in the maze contemplating how you’ll get away from it one day, and how marvelous it will be, and envisioning the future props you up, however you never do it. You simply utilize the future to get away from the present. † (John Green, Looking For Alaska) I realize individuals have murmured among themselves pondering whether Alaska’s demise was a self destruction or an unadulterated mishap. I have been pondering the equivalent. Individuals who don't realize Alaska may consider her to be as narrow minded, seeing the individuals near her horribly heart broken. I need to demonstrate her innocence. At the point when Alaska was 8 years of age, she watched her mom having a seizure and pass away. Gold country was solidified in dread and didn't call 911 and she never excused herself. The day Alaska passed on, was the commemoration of her mother’s birthday. The Frozen North had been drinking and I recollect her awakening in the late evening reviling and crying, disclosing to us that we needed to divert our dean so she could head to her mother’s grave. She collided with a truck on her way with no endeavor to turn the vehicle. I understand now the maze was not crucial, it was enduring, fouling up and having incorrectly things transpire. How would you escape the maze of anguish? The Frozen North picked straight and quick, regardless of whether it was deliberately or not. I knew Alaska for one hundred and thirty †six days, yet I don't think anybody genuinely knew her. Her passing tossed me into the acknowledgment that I have consistently been caught in a maze of anguish. Before I got to this point, I thought for quite a while that the exit from the maze was to imagine it didn't exist, yet to manufacture a little, self †adequate world in the back corner of the interminable labyrinth to imagine that I was not lost, however home. I despised Alaska and I detested everything for some time after she was no more. I despised myself for being a weakling and not preventing her from leaving that night. It all just felt so frightfully unreasonable, every last bit of it, the inarguable bad form of cherishing somebody who may have adored you back, yet can not because of deadness. I cherished Alaska since she indicated me both my maze and my Great Perhaps †she had demonstrated to me that it was justified, despite all the trouble to leave my minor life for more excellent maybes, and now she is gone and with her my confidence in maybe. Gold country is as yet showing me a thing or two; the main way out of the maze is to excuse. I wish Alaska had understood this too before it needed to end thusly. Her mom pardoned her; similarly as I am certain Alaska excuses we all at this point. You see â€Å"we are altogether going, nothing can last, not even the earth itself. (John Green, Looking For Alaska) The Buddha said that enduring was brought about by want, and that the suspension of want implied the discontinuance of affliction. So when you quit wishing things would not self-destruct, you would quit enduring when they did. So Alaska, I have some final words for you, Thomas Edison’s, â€Å"It’s lovely over yonder. † I don't have the foggiest i dea where there is, yet I trust it is some place and I trust it is lovely. After the entirety of this I will become familiar with not any more final words since I know such huge numbers of, yet I will never know hers.

The effects of video games on children Essay Example for Free

The impacts of computer games on kids Essay These days, game is well known to the point that everyone can see its appearances wherever without any problem. There are a ton of sort of game have been concocted, for example, cosule game, Actually, computer games have become a piece of childrens life for as far back as barely any decades, since they are advantageous to such an extent that youngsters can play them at whatever point and any place to invest energy. There are a great deal of feelings about impacts of computer game on our group of people yet to come. In some investigation, computer games can be viewed as the natural of the cutting edge youngsters, and that virtual world halfway mirrors this present reality. Through that, youngsters can come up and learn more information about the genuine word. Be that as it may, computer games can likewise cause a great deal of negative impacts on youngsters on the off chance that they are dependent on those. Hence, the vast majority concur that playing an excessive number of computer games accomplishes more damage than anything else. The awful impact of game Drifting back to the historical backdrop of computer game, everything began when Atari thought of its first gaming console that incorporated an extremely straightforward round of tennis. Around then, the controller had only one stick and one catch to play with. Presently, we are having enormous assortment of gaming framework with various kinds of consoles accessible in the market with complex games that requires controllers with at least two sticks and an assortment of catches. Consistently, all gaming organization makes a race for presenting another version or refreshing better quality for their creation. The vast majority guess that playing computer game causes a great deal of negative impacts. Computer games †a reason for viciousness and animosity are one of those and primarily referenced. Computer games are very assortment of sorts, yet it appears that the savage games are predominant on the grounds that they pull in a greater number of youngsters than others. Moreover, in certain reviews, there are numerous brutal games that permit the kids to play arm bearing characters who can execute anybody that they need, take vehicles, and carry out a wide range of sorts of wrongdoing, for example, Mortal Combat, Marvel versus Capcom, and Doom. They all are intuitive in the brutality of butchering the adversary (1). As a general rule, despite the fact that the computer game makers put signs like Real-life viciousness and Violence level not suggested for kids under age of 12 on their crate covers, some of the time guardians appear to overlook those admonitions and let their kids play the games that they like (2). Besides, in some cutting edge savage games, the makers need to pull in more kids by playing out the activities of characters as detailed move when they get slaughtered. For instance, in Half-Life, when a character is murdered by others, a wicked and shocking scene shows in detail on the screen. What will occur if youngsters play those step by step? In what capacity will those influence the innocent personalities of youngsters? As everybody knows, the appropriate response is that kids will get savage and forceful. To be sure, numerous investigations appear to show that vicious computer games might be identified with forceful conduct. The kids who regularly play progressively fierce games will in general be at chances with someone and like battling and murdering. They will in general act in their genuine as though they saw and experienced in games. In another viewpoint, playing such a large number of computer games is likewise the reason which makes kids dependent. In an ongoing investigation of youngsters in their initial adolescents, the scientists found that very nearly a third played computer games day by day, and that 7% played for at any rate 30 hours per week (3). As per these factual figures, it is extremely sensible to presume that youngsters today are dependent on computer games, and the quantity of those will expand more later on. Compelling to video games can make youngsters socially secluded. With the advancement of science and innovation at present, it is helpful to such an extent that kids can play computer games wherever from enormous gadgets, for example, PCs, workstations, and play stations, to little compact gadgets, for example, DS, and Xbox†¦ With those, youngsters can go through hours in playing without resting. In the interim, they may invest less energy or even disregard in different exercises, for example, doing schoolwork, understanding books, sports, and interfacing with the loved ones. Therefore, youngsters will get languid and aloof, and they think that its difficult to coordinate into the reality. At long last, computer games may likewise effectsly affect children’s wellbeing, particularly corpulence and vision issues. At the point when kids are dependent on computer games, they tend give them chief need. This removes the youngsters from their other physical exercises and can have numerous wellbeing related issues for the kids, as they can get fat on the off chance that they dont exercise and remain at home playing computer games. Numerous examinations have additionally indicated that investing hours more energy playing videogames before TV screens than playing genuine and real games that include physical exercise can make kids experience a large number of similar side effects found in PC vision condition in grown-ups. In addition, broad survey of the game screen can prompt eye uneasiness, weariness, hazy vision and cerebral pains (4). Accordingly, the quantity of youngsters who have visual perception issues, for example, partially blind, far-located, and astigmatism†¦ is expanding. This is maybe the most exceedingly awful negative impact that videogames can have on kids. In actuality, the same number of individuals affirm, one of the best impacts of computer games is expanding the ability and readiness of a youngster and improving their deftness (5). The new present day computer games that are coming out are incredibly unpredictable, and they include the development of a wide range of sorts of sticks and fastens on the controllers. These can be generally excellent for kids as they figure out how to make quick associations between what they see and what their hands and fingers are doing. These likewise permit them to think rapidly and improve their reflexes. For instance, in shooting match-ups, now and again, the character might be running and taking shots simultaneously. This requires the kids to monitor the situation of the character, where the individual is going, the speed, where the firearm is pointing, etc. This procedure requires a lot of dexterity and visual-spatial capacity to be effective. Subsequently, we find that playing computer games can have a wide range of impacts, both positive just as negative on youngsters. Despite the fact that the kids can have benefits by expanding their ability and improving their reflexes, the expenses of them, such as losing their physical exercise, social exercises, and schoolwork, declining wellbeing, just as getting rough, are excessively. By and large, it is significant that the guardians consider this issue genuinely and implement certain principles and guidelines that can constrain and control the hour of playing computer games for their youngsters. Guardians likewise ought to urge their youngsters to participate in other physical exercise, sports, just as social exercises that can remove kids from computer games. References: (1), (2), and (3) as indicated by Video Games: A Cause of Violence and Aggression Grace Shin Submitted by Serendip Update on Fri, 01/04/2008 http://serendip. brynmawr.edu/trade/hub/1723 (4) as indicated by Playing Video Games May Cause Eyestrain. Support Safe Game Play Guidelines for Your Child By Troy Bedinghaus, O. D. , About. com Guide Updated February 19, 2008 http://webcache. googleusercontent. com/search? q=cache:INT8Liv76l4J:vision. about. com/od/childrensvision/qt/Video_Games. htm+video+games+affect+eyesightcd=1hl=enct=clnkgl=ussource=www. google. com (5) as indicated by Positive Effects of Video Gaming By R. L. Cultrona, eHow Contributor http://www. ehow. com/about_5370127_positive-impacts video-gaming. html.

Initial Guide for Using Big Data in Sales

Initial Guide for Using Big Data in Sales Sales â€" the exchange of goods and services for money or other consideration, is the basis of any business. How do businesses sell products? There are multiple methods (distinguished by sales channel, consumer type and other factors), which include direct sales, agency-based sales, door-to-door sales, electronic sales, B2B sales, B2C sales, and more. Underlying all of these methods is the necessity of knowing who to sell to, what to sell to them, when to sell to them, and where to sell to them. Why a buyer decides to make a purchase is critical to answering these questions that aid in the process of making sale. In sum, the more information a salesperson and/or firm have about a customer or a customer segment, the greater the ability they will have to tailor a sales strategy that impels a consumer to buy the good/service in question.Big Data, which has evolved from business trending topic, to a widely acknowledged (though inconsistently adopted) strategic orientation across industri es, is all about providing the right kind of information to firms, departments and professionals. As such, Big Data holds tremendous potential for augmenting sales processes and procedures, and ultimately, increasing a firm’s bottom line. Sales departments across the country have long realized the importance of data-driven approaches to sales â€" many firms use customer relationship management systems (CRMs) to aggregate, filter and analyze its interactions with leads. However, Big Data analytics takes CRM data and tools to the next level, with tremendous benefits for firms, which adopt and implement them properly. © Shutterstock.com | a-imageIn this article, we will cover 1) the benefits of enhancing sales with Big Data’s tools and techniques; 2) sales forecasting and target marketing using predictive analytics; 3) gathering lead intelligence and lead scoring; 4) converting leads to sales through customized sales experiences; 5) increasing lifetime customer value; and 6) better salesforce management.  BENEFITS OF ENHANCING SALES WITH BIG DATA TOOLSBig Data â€" both, (1) the volume, variety, and variety of digital and digitizable data from internal operations and external sources, and (2) the ever-evolving set of tools, techniques and technologies designed to aggregate, store, filter, and analyze said data, can yield rich insights about all aspects of a business. This includes a firm’s consumer base, product line, and distribution chain, all of which the firm can leverage to imbue its products with enough perceived and actual value to entice customers to buy. The firm can use these insight s to manage marketing resources more efficiently, by helping marketing departments identify and target the most profitable potential customer segments, funneling them to the sales force. Further, Big Data-gleaned insights can be used to manage individual and salesforce performance, adjusting approaches where necessary to meet or exceed Key Performance Indicators (KPIs).To harness Big Data requires investments in hardware/software and personnel beyond the deployment of a CRM. For Big Data includes data from every operational aspect of the business â€" from accounting to manufacturing to human resources. Big Data also necessitates the hire, insourcing or outsourcing of both IT personnel skilled in the processing and storage of large volumes and varieties of data in real-time and near-real-time; and data scientists trained in both filtering and analyzing the data, and sharing actionable insights with key actors across the firm. Integrating Big Data management systems with legacy CRMs m ay require additional outside resources. However, integrating and leveraging Big Data into a sales operation successfully requires vision, buy-in from the top, and, ultimately, firm-wide adoption of Big data management tools and techniques.[slideshare id=14869240doc=bigdatabigsalesf1-121024113828-phpapp02w=640h=330]SALES FORECASTING WITH PREDICTIVE ANALYTICSPredictive analytics â€" a powerful toolset of forecasting techniques, allows firms to determine sales revenue goals, and the probability of achieving them in real-time. By continually measuring performance and adjusting tactics where there are deficits, increases a firm’s probability of achieving and surpassing those goals.Predictive analytics allows a firm’s data scientists to create mathematical models of consumer behavior based on historical data; such sales data might include prior purchase history, customer acquisition costs, advertising/marketing messages received by the consumer, and other similarly relevant data. The se models can then be used to predict, within a particular degree of certainty, the probability of the purchase behavior changing or remaining the same. Depending on the capabilities of the firm’s Big Data architecture and personnel, this can be performed in real-time or near-real-time, allowing sales managers and sales personnel to continuously revise and adjust their selling strategies to achieve sales targets.Models can also be built around most any other type of sales question, providing sales personnel further insights on approaching clients. These models need not be built with purely internal data. They can be built with external data, or with a combination of both. Building models with external data can be particularly helpful for firms when forecasting the effects of external and/or global events on a firm’s sales. For example, a two hundred year firm with advance notice of a hurricane, may examine how well they have historically performed in the aftermath of a hurricane , as well as how similar firms/competitors have fared. This can assist in accurate projections that benefit not only the firm’s sales personnel, but also stakeholders, such as shareholders, as well.Big Data management systems are designed to deal with greater volumes of data and greater varieties of data types than traditional CRMs. With a strong data science team, and robust management systems, the increased data can be harnessed for greater consumer analysis.TARGET MARKETING, LEAD INTELLIGENCE, AND SCORINGBig Data management systems are designed to deal with greater volumes of data and greater varieties of data types than traditional CRMs. With a strong data science team, and robust management systems, the increased data can be harnessed for an improved analysis of consumer trends.Data mining enables firms to develop effective target marketing strategies, especially in B2C sales. By aggregating historical internal consumer data, and external data from a variety of sources, firms can target and qualify consumer leads before the first marketing dollar is spent. Using this data, firms can forecast a customers probable purchase behavior with a high degree of accuracy. This allows sales directors to identify and refine key target segments and/or leads, inform the marketing strategies most effective in reaching them, and determine the strategies that will convert them from leads to customers.Marketers can accomplish these goals through message testing, promotional strategies, and even product mixes. Loyalty programs provide great test beds for marketers, who can glean actionable insights into purchase behavior, purchase behavior, and price sensitivity, among other crucial factors. When a firm’s marketing efforts are optimized, the sales team, ideally, is exerting minimal effort on a large pool of interested customers. They can then spend their time on harder-to-reach, and perhaps more lucrative customers.In B2B sales, the universe of possible leads is smaller, and the purchases are also larger in absolute dollars. Further, the ultimate decision maker in purchase decision is often unclear initially; and/or, multiple individuals make decisions jointly. Accordingly, customer acquisition costs are often higher; therefore, sales departments must ensure they are not burning through capital on failed conversions. Big Data is a great source of lead intelligence; whereas historically, lead intelligence might have consisted of industry reports, and firm-lead interactions (calls and visits), lead intelligence in the era of Big Data can include everything from social network usage of purchasing directors to their behavior on the firm’s website. Lead scoring is used to rank leads based on their potential value; sales departments can then allot the appropriate amount of time, effort, and marketing/sales dollars towards the most highly ranked leads.  SALES CONVERSION THROUGH CUSTOMIZED SALES EXPERIENCESBig Data not only provides sales personnel with insights about how to approach consumers/leads; when properly managed, it provides them with the capability to provide consumers with personalized sales experiences. CRMs already aggregate data; Big Data management systems allow a greater volume and variety of data to be integrated in real-time, and near-real-time. Using this information allows salespeople to develop a more complete view of each consumer and conduct direct sales in a highly personal manner. It allows digital marketing/sales teams to offer personalized recommendations drawing on the individual’s complete history with the firm (everything from customer service calls to office visits to online community activity), as well as the opportunity to use this information to upsell. Additionally, it gives cold callers a wealth of information with which to start a conversation. Personalization deepens brand engagement. Highly engaged customers are likely to be repeat customers.Of course, even the largest multinational firms l ack the manpower to manually construct personalized sales experiences for every single consumer it touches. Big Data’s technologies include automated personalization systems that funnel digital consumer data into personal electronic communications (including, but not limited to emails, social media messages, and landing pages) as soon as the consumer fulfills certain criteria (such as registering on the firm’s website). Further, these tools allow for consistent messaging across all channels â€" whether direct mail, text messages, or robo calls. Though it is a mass marketing approach, it creates the appearance of a personal touch, which many consumers find engaging.  INCREASING LIFETIME CUSTOMER VALUEBeyond deeper brand engagement through customized sales experiences Big Data can yield, Big Data can increase lifetime customer value in a variety of ways. It can provide the firm with greater account management capabilities, and allow the firm to design products with greater perceiv ed or actual value, as well as allow it to optimize its online and offline sales channels for maximum conversions.Big Data allows for greater continuity in account management, which is especially important in direct B2B sales. Prior to the advent of Big Data, a salesman or account manager, having developed client relationships, might have pertinent client information, such as preferences and personal idiosyncrasies, that could make it difficult for other sales personnel to manage that relationship. If that employee were out sick, the client relationship might suffer. If that employee left the firm, clients might walk out the door with him. CRMs allow client information to be shared across the firm, reducing (though not entirely eliminating) organizational dependency on individual sales personnel.Big Data can also help the firm understand the psychology of its average consumer better, which can yield insights into new products, packaging, promotional opportunities, and more. Some of these insights are received by sales personnel, but for a variety of reasons, may not be shared outside of the sales department. A proper implementation of Big Data management systems (IT and firm-wide processes) ensures that no matter where consumer insights land â€" whether in accounts payable, customer service, sales, or manufacturing, they are routed to the right organizational entity, to be harnessed.It is easy to see how Big Data insights might help an online vendor optimize its landing page for maximum conversion. The vendor can test direct marketing copy, landing page graphics, However, it can also help the vendor optimize the off-page (such as online ads) and offline (such as direct mail or event marketing) factors that might drive traffic to the site as well. Moreover, it allows managers and executives to design physical sales locations that will most likely impel the greatest number of consumers to purchase.Consider the case of Walmart. Walmart took a wealth of consumer d ata gleaned from every brand touch-point â€" from point-of-sale transactions to retail sales history, and used this information to inform the design of their physical retail locations to drive sales. Walmart stores a record of every item a customer buys for two years in its data centers, and uses this historical data to fuel predictive distribution and purchasing models to forecast consumer behavior. This information in turn helps fuels its inventory management systems (as do real-time/near-real-time inventory reports), which allow for an optimal volume of goods. The store locations themselves are chosen for their location along an optimal distribution network. They are also designed to maximize customer value during the shopping experience. The Crestview, Florida store, for example, aligned the most frequently visited departments, increased signage, and added a technology testing area, during a 2010 redesign, allowing for a quicker shopping experience. The Washington, DC H Street l ocation, opened in 2013, eschewed the traditional grey-blue building, which is at odds with a thriving urban locale, for a massive brick building with multiple retail tenants and even residential apartments for rent.BETTER SALESFORCE MANAGEMENTBig Data allows firms to better manage their salesforce through people analytics â€" the application of predictive analytics to human resources. Not every individual is cut out to be a salesman, and people analytics can help an HR department “predict” the most successful candidates for openings, through the development of mathematical models of the traits of existing star performers. Recruitment software can then mine through resume, social media, and background data, as well as firm-produced skills and psychological tests, apply these variables through the models, and provide quantitative assessments of each candidate. External data mining can also help a firm identify (and then recruit) talent, even before they have applied for an openin g. Using these methods can help a firm reduce talent acquisition costs and turnover in the sales department, and acquire revenue-producing personnel.Big Data’s management tools and technologies can also help managers monitor their salesforces â€" crucial as sales personnel are often field staff. People analytics can help managers determine the cause of a staff member’s missed numbers, whether they are encountering unforeseen challenges, require additional training, or are slacking off.Finally, there is often a disconnect between a firm’s field sales staff and marketing department. No matter how sophisticated the method of predicting consumer behavior, the firm may be wrong. It might be a marketing message that did not quite land. Or a product might not satisfy the need which the firm intended. Those who hear it first are a firm’s salesforce; they must also quickly correct a firm’s mistaken assumptions in the mind of the consumer. The pragmatic knowledge of what works and w hat doesn’t is invaluable to the firm but often goes ignored, to the resentment of sales professionals. These insights can be easily shared firm-wide with Big Data tools, but when firm’s take them seriously and harness them in, say, new product development or advertising, it can have a tremendous morale-boosting effect. Sales personnel, now seeing their insights in action, may feel more connected to the firm and enthusiastic about its brand promise; and the more motivated the salesforce, the more likely it is to achieve its sales goals.